In this article we will cover why local business Internet marketing is not only affordable for any small business, we'll also cover why it is a critical part of any small business to tap into the Internet for advertising opportunities.
Two critical objectives for any business to thrive in an up economy and especially in a down economy, is to invest in marketing and advertising and getting new customers into your sales pipeline. A lot of business drop the ball after this and forget about what can help the business not only thrive but grow and that is to learn how to generate more income from their current or existing customers. This leads us why small business Internet marketing is so powerful and affordable.
How to use the Internet to get more customers in the door.
Advertising for small businesses used to be kind of shotgun approach. You could run your ad in the yellow pages or a local classified ad and customers would react to your message or your offer. This used to be effective but like anything else in an ever changing world these methods are not nearly as effective and have become extremely expensive compared to the return on investment.
What is happening very quickly is that most consumers are migrating to local online searches for their purchasing needs. This is why it is so critical that most local businesses need to use local business Internet marketing to get the message to your potential customer and deliver their offer.
The statistics are actually pretty amazing and alarming for a business that is not capitalizing on small business Internet marketing strategies. According to study by BIA/Kelsey and ConStat, ninety seven percent of consumers now use some form of Internet media to make their buying decisions and to plan their shopping day. Fifty eight percent of study participants used online coupons and nineteen percent made appointments online.
How local business Internet marketing is not only affordable but effective.
The challenge a lot of local business owner's face about how to use the Internet to advertise is where to start. The answer to effective small business Internet marketing is actually to start everywhere. With the many choices at hand it is important to start utilizing all the free and paid services available to see what works best. Tapping into social media can help any business get new customers and more importantly stay in contact with the existing customers. This is a great example of extremely cheap yet effective advertising for any local business. Setting up an email capture form to collect customers contact information so you can deliver a newsletter and inform customers of upcoming events and discount days can be accomplished for less than twenty dollars a month.
Something that small business Internet marketing can accomplish that other forms of media cannot is by tracking the results. Because of website analytics, Facebook insights, designated Voip phone numbers and Pay Per Click statistics tracking the results is very simple and the data is priceless for your marketing strategy and is honestly how you can compete with the big boys using small business internet marketing.
The next step you should take to start getting more customers in your sales funnel using the internet and promote your small business online is to honestly get started. Understanding where to start is sometimes a little confusing for some people that is why we created a quick video that you all about small business internet marketing.
The next step you should take to start getting more customers in your sales funnel using the internet and promote your small business online is to honestly get started. Understanding where to start is sometimes a little confusing for some people that is why we created a free report that will help you get stated with small business internet marketing.
This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.
No comments:
Post a Comment