Small business internet marketing may seem to be a big word for small Australian entrepreneurs. Small business owners may go to seminars to find internet marketing coaches or learn search engine optimisation strategies but most of them find themselves lost and overwhelmed with information and search engine marketing jargons. They find it frustrating when they hire search engine optimisation specialists but fail to push their website to top of Google. Everybody's aim is to get to top 10 ranking of search engines but without a solid online linking strategy, it cannot be achieved. Small business internet marketing has some basic forms that a business owner should know.
There are five basic forms for small business owners to implement for marketing local business online.
1. Business Blogging. Blogs nowadays are becoming a part of internet user's life. This should be a fundamental part of a small business internet marketing strategy. Blogging at its early stage was only for diaries and personal experiences but it has grown to business level where business owners started to blog about their business' products and services. They inform many potential buyers through giving quality content and in return it attracts trust from its readers and converting them to loyal customers. Online entrepreneurs love business blogging because Google loves fresh content. If Google loves your content, your website will stick to the top of Google like a there is a duct tape to it and some call it 'duct tape marketing'.
2. Search engine optimisation. SEO, or search engine optimisation, is the big three letter word in marketing local businesses online. Proper search engine optimisation should not be taken for granted as your small business internet marketing strategy. Search engine optimisation is a way of building your website that is friendly to search engines like Google, Yahoo and Bing. It is a way of giving the right information to internet searchers on what they are looking for. SEO is not just about Title tags and Meta tags and it has grown to sharply targeting the keywords that that will attract the right kind of visitors for your site. Link building is also very important as part of your SEO. The proper way of doing it is not something common that one could easily find as the secrets are never given out for free.
3. Pay Per Click advertising. Pay per click is another form of small business internet marketing. The business owner may buy search engine result page spaces to show their ads. It is usually paid in an auction method. When doing this strategy for marketing local businesses online, the business owner must be knowledgeable with Google AdWords management. Proper internet marketing training for PPC is vital otherwise it will be detrimental to the local business owner's' cash flow. Pay per click is very efficient for local small business internet marketing to drive traffic and lead generation. It is a very powerful tool for inbound marketing as well.
4. Article marketing. Article marketing is not a big word but a huge strategy. It simply means that the business owner must be active in writing articles about his or her business niche. Writing articles about your products and services is what attract many buyers. Small business internet marketing cannot thrive without good information that leads its readers to a certain call to action to buy what you are selling. It is also part of inbound marketing where you submit your free articles to article directories and you place a link on that article to your site. The whole point of article is that you will add value to your products and services through your free articles and you sell the value to them.
5. Social Media and Social Networking. Social media and social networking is the gossip place of the internet world. This is where the word of mouth is very effective for small business internet marketing. Gone are the days where people will call their friends about their new discoveries. They would either twit it in Twitter or post small bits of information in Facebook through their cell phones. Your business idea, products and services could go viral to the whole local demographics of your business in just a day with social networking. In local small business internet marketing, social networking is the newest way to reach as many Australians as you can.
The author is a small business internet marketing specialist located in Sydney, Australia. To find out more on how you could expand your business using the internet visit us at http://www.elocalise.com.au
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